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BACHELOR OF SCIENCE IN MEDIA SCIENCE

Introduction

Bachelor of Science in Media Science degree programme is designed to produce competent media professionals to work in the print and the electronic media industry. The course is tailored to produce graduates who can work in the field and also be effective managers of media institutions. This course has been developed and designed to meet increased demand for personnel with specialised skills and knowledge in the various aspects of the media industry. Teaching methods consist of lectures, seminars, practicals, written assignments, project work, field visits, individual reading, research, problem solving and practical attachment. The practical teaching uses equipment commonly used in the media industry.

Objectives of the Programme
The programme seeks to:

Admission Requirements

Applicantts must satisfy the minimum entrance requirements of Moi University as stipulated in the statutes and will be selected on the basis of their performance in the following cluster subjects in KCSE: English or Kiswahili, Mathematics, best remaining subject in group (iii) and best remaining in group (iv) or group (vi).

Admission may also be granted to candidates who meet minimum entrance requirements of the University and who are holders of a relevant diploma qualifications in media studies or related field, as long as the diploma qualification has been obtained with credit or distinction. Such candidates may be admitted directly into second year of study. Those with pass grade will be admitted to the first year study.

Admission may be granted to applicants with 'A' level qualifications of two (2) principal passes and a subsidiary pass as well as credit pass grade in 'O' level in English or Kiswahili and Mathematics. Such candidates may be admitted directly into second year of study.

Admission may also be granted to candidates with equivalent alternative qualifications to a, b and c above on the recommendation of the department subject to the approval of the senate.

The duration of the B.Sc. in Media Science degree programme shall normally extend over eight semesters (four academic years).

In the first year, students are introduced to media science, follow university common courses and take other elective courses to deepen their knowledge in other disciplines. In the second to fourth year, students will take media science courses, and common university courses. Students are required to undergo an eight-week practical attachment in a media institution during their long vacation following the end of the third academic year.


The Common University rules and Regulations for Undergraduate Examinations shall apply.

Programme Structure:

First Year

First Semester

Course Code Course Title Units
INS 106    
Introduction  to  Communication  and Mass Media 3
MES 111 Introduction to Print Media 3
HRD 100    
Communication Skills I 3
HRD 101    Quantitative Skills I 3
IRD 103 Development Concepts and Applications 3
TWO Electives from the following
BLL 110    
Introduction to Academic Writing  3
 BLL 111    
Introduction to French for Beginers  3
 KIS 110    
Introduction to Language and Linguistics in Kiswahili  3
 KIS 111    
Introduction to Kenya's Linguistic Landscape  3

Second Semester

Course Code Course Title Units
INS 112    Introduction to Journalism 3
MES 120    Media and Society 3
HRD 102    Communication Skills II 3
HRD 104    
Quantitative Skills II 3
TWO Electives from the following
BLL 120    
The Art of Speaking 3
LINS 120    
The Structure of Language 3
BLL 121    
Language Usage in Kiswahili 3
BLL 121    
French For Beginers 3

Second Year

First Semester

Course Code Course Title Units
MES 210 Mass Media Theories 3
MES 212 Use of Computers in the Media 3
MES 211    Introduction to Digital Media 3
INS 215    Intoduction to Editing and Publishing 3
MES 214    
Genres of Mass Media 3
MES 215    News Reporting and Writing 3
MES 217    Website Development and Management 3
TOTAL UNITS
21

Second Semester 

Course Code Course Title Units
INS 216 Principles and Practice of Management 3
INS 214    Repackaging of Information 3
INS 215    Principles and Practices of Marketing Communication 3
MES 220    Introduction to Photography and Videography 3
MES 221    Introduction to Analogue and Digital Broadcasting Technologies 3
MES 223    Computers for Information Resources Management 3
HRD 200 State, Society and Development 3
TOTAL UNITS
21

Third Year

First Semester

Course Code Course Title Units
INS 343    
Online Journalism 3
MES 310    
Writing for the Mass Media 3
MES 312    
Principles and Techniques of Media Interviewing 3
MES 313    
Radio and Television Production 3
MES 313    
Media and Public Relations 3
MES 314    Graphic Design for the Mass Media 3
HRD 305 Entrepreneurship for Small Business 3
TOTAL UNITS
21

Second Semester

Course Code Course Title Units
MES 320    
Research Methods in the Media 3
INS 321    
Mass Media and Public Relations 3
MES 322    
Newspaper Editing 3
MES 323     
Media and Security 3
MES 324     
Radio Production Project 3
MES 325    
Business and Financial Journalism 3
MES 326    
Ivestigative Journalism 3
TOTAL UNITS
21

Fourth Year

First Semester

Course Code Course Title Units
MES 410 INS 403    New Media 3
MES 411 MES 420    Mass Media and Corprate Communications 3
MES 412 MES 412    Broadcast Media Equipment Management 3
MES 413 MES 413    Newspaper Publishing Project 3
MES 414 MES 414    Television Production Project 3
MES 415 MES  415    Research Project 3
TOTAL UNITS
18

Second Semester

Course Code Course Title Units
MES 442    
Multimedia and Hypermedia 3
MES 410    
Research Project 3
MES 410    
Legal and Ethical Issues in the Media 3
MES 415    
Research Project 3
MES 421    
Media and Conflict Resolution 3
MES 422    
Online Marketing Communications 3
MES 423    
Radio Broadcasting and Development 3
MES 424    
Radio and Television Studio Management 3
INS 419    
Practical Attachment 6
TOTAL UNITS 30
Designed by Moi University ICT Department