BACHELOR OF SCIENCE IN MEDIA SCIENCE
Introduction
Bachelor of Science in Media Science degree programme is designed to produce competent media professionals to work in the print and the electronic media industry. The course is tailored to produce graduates who can work in the field and also be effective managers of media institutions. This course has been developed and designed to meet increased demand for personnel with specialised skills and knowledge in the various aspects of the media industry. Teaching methods consist of lectures, seminars, practicals, written assignments, project work, field visits, individual reading, research, problem solving and practical attachment. The practical teaching uses equipment commonly used in the media industry.
Objectives of the Programme
The programme seeks to:
- Introduce students to current thought and practice in media science work;
- provide basic professional education and training in specific fields of media science so as to develop persons who are capable of operating in a dynamic media field;
- acquaint students with the principles of management of media systems and services;
- equip students with necessary knowledge and skills needed to respond intelligently to issues in the dynamic processes of collecting, repackaging and disseminating information in various formats;
- improve the professional standards and status of the disciplines in the media science.
Admission Requirements
Applicantts must satisfy the minimum entrance requirements of Moi University as stipulated in the statutes and will be selected on the basis of their performance in the following cluster subjects in KCSE: English or Kiswahili, Mathematics, best remaining subject in group (iii) and best remaining in group (iv) or group (vi).
Admission may also be granted to candidates who meet minimum entrance requirements of the University and who are holders of a relevant diploma qualifications in media studies or related field, as long as the diploma qualification has been obtained with credit or distinction. Such candidates may be admitted directly into second year of study. Those with pass grade will be admitted to the first year study.
Admission may be granted to applicants with 'A' level qualifications of two (2) principal passes and a subsidiary pass as well as credit pass grade in 'O' level in English or Kiswahili and Mathematics. Such candidates may be admitted directly into second year of study.
Admission may also be granted to candidates with equivalent alternative qualifications to a, b and c above on the recommendation of the department subject to the approval of the senate.
The duration of the B.Sc. in Media Science degree programme shall normally extend over eight semesters (four academic years).
In the first year, students are introduced to media science, follow university common courses and take other elective courses to deepen their knowledge in other disciplines. In the second to fourth year, students will take media science courses, and common university courses. Students are required to undergo an eight-week practical attachment in a media institution during their long vacation following the end of the third academic year.
The Common University rules and Regulations for Undergraduate Examinations shall apply.
Programme Structure:
First Year
First Semester
Course Code | Course Title | Units |
INS 106 |
Introduction to Communication and Mass Media | 3 |
MES 111 | Introduction to Print Media | 3 |
HRD 100 |
Communication Skills I | 3 |
HRD 101 | Quantitative Skills I | 3 |
IRD 103 | Development Concepts and Applications | 3 |
TWO Electives from the following | ||
BLL 110 |
Introduction to Academic Writing | 3 |
BLL 111 |
Introduction to French for Beginers | 3 |
KIS 110 |
Introduction to Language and Linguistics in Kiswahili | 3 |
KIS 111 |
Introduction to Kenya's Linguistic Landscape | 3 |
Second Semester
Course Code | Course Title | Units |
INS 112 | Introduction to Journalism | 3 |
MES 120 | Media and Society | 3 |
HRD 102 | Communication Skills II | 3 |
HRD 104 |
Quantitative Skills II | 3 |
TWO Electives from the following | ||
BLL 120 |
The Art of Speaking | 3 |
LINS 120 |
The Structure of Language | 3 |
BLL 121 |
Language Usage in Kiswahili | 3 |
BLL 121 |
French For Beginers | 3 |
Second Year
First Semester
Course Code | Course Title | Units |
MES 210 | Mass Media Theories | 3 |
MES 212 | Use of Computers in the Media | 3 |
MES 211 | Introduction to Digital Media | 3 |
INS 215 | Intoduction to Editing and Publishing | 3 |
MES 214 |
Genres of Mass Media | 3 |
MES 215 | News Reporting and Writing | 3 |
MES 217 | Website Development and Management | 3 |
TOTAL UNITS
|
21 |
Second Semester
Course Code | Course Title | Units |
INS 216 | Principles and Practice of Management | 3 |
INS 214 | Repackaging of Information | 3 |
INS 215 | Principles and Practices of Marketing Communication | 3 |
MES 220 | Introduction to Photography and Videography | 3 |
MES 221 | Introduction to Analogue and Digital Broadcasting Technologies | 3 |
MES 223 | Computers for Information Resources Management | 3 |
HRD 200 | State, Society and Development | 3 |
TOTAL UNITS
|
21 |
Third Year
First Semester
Course Code | Course Title | Units |
INS 343 |
Online Journalism | 3 |
MES 310 |
Writing for the Mass Media | 3 |
MES 312 |
Principles and Techniques of Media Interviewing | 3 |
MES 313 |
Radio and Television Production | 3 |
MES 313 |
Media and Public Relations | 3 |
MES 314 | Graphic Design for the Mass Media | 3 |
HRD 305 | Entrepreneurship for Small Business | 3 |
TOTAL UNITS
|
21 |
Second Semester
Course Code | Course Title | Units |
MES 320 |
Research Methods in the Media | 3 |
INS 321 |
Mass Media and Public Relations | 3 |
MES 322 |
Newspaper Editing | 3 |
MES 323 |
Media and Security | 3 |
MES 324 |
Radio Production Project | 3 |
MES 325 |
Business and Financial Journalism | 3 |
MES 326 |
Ivestigative Journalism | 3 |
TOTAL UNITS
|
21 |
Fourth Year
First Semester
Course Code | Course Title | Units |
MES 410 | INS 403 New Media | 3 |
MES 411 | MES 420 Mass Media and Corprate Communications | 3 |
MES 412 | MES 412 Broadcast Media Equipment Management | 3 |
MES 413 | MES 413 Newspaper Publishing Project | 3 |
MES 414 | MES 414 Television Production Project | 3 |
MES 415 | MES 415 Research Project | 3 |
TOTAL UNITS
|
18 |
Second Semester
Course Code | Course Title | Units |
MES 442 |
Multimedia and Hypermedia | 3 |
MES 410 |
Research Project | 3 |
MES 410 |
Legal and Ethical Issues in the Media | 3 |
MES 415 |
Research Project | 3 |
MES 421 |
Media and Conflict Resolution | 3 |
MES 422 |
Online Marketing Communications | 3 |
MES 423 |
Radio Broadcasting and Development | 3 |
MES 424 |
Radio and Television Studio Management | 3 |
INS 419 |
Practical Attachment | 6 |
TOTAL UNITS | 30 |